Handmade Jewelry Blog by Copper Reflections relating to wholesale jewelry, handcrafted jewelry, handmade earrings, unique bracelets business.

Handmade Jewelry Buyers Prepare for Wholesale Jewelry and Gift Shows

Handmade Bracelets, Unique Handcrafted Jewelry, Dragonfly Jewelry

Handmade Bracelets, Unique Handcrafted Jewelry, Dragonfly Jewelry

Well, it’s that time of year again, the wholesale jewelry and gift shows for 2010 have started! It seems as though we just started preparing for the new season and now it’s here. Our wholesale show preparations are finished, new designs and lines of our unique handmade jewelry including new handmade earrings and handmade bracelets are now available for review at our website.

For Buyers the preparations are just beginning. Here are some tips for getting the most out of your buying season:

1. Review your sales records for last year. This will give you a good idea of what sells and what hasn’t sold well in your area. Sometimes this review will surprise you.

2. Eliminate slow sellers, discount them and sell through remaining stock to make room for new products.

3. Go through the buyers guides for the wholesale jewelry and gift shows that you will be attending. Mark your suppliers booths on the show map to ensure you place your orders with your existing suppliers. Some shows have expanded in recent years, the CGTA show in Toronto for example, a lot of your wholesale jewelry suppliers have moved into larger booths because of the expansion of the Toronto Congress Centre, make sure you know where they are so you don’t miss out on seeing their new handmade jewelry and unique gifts for 2010.

4. Make a budget and stick to it! Make allowances for new products from existing wholesale suppliers and well as new suppliers minimum order requirements. Leave yourself room for some last minute additions.

5. Research new products online. Go through the buyers’ guide and visit the websites of suppliers you are interested in. You can find out about their products and services, minimum orders, shipping costs, etc. without walking that extra mile to see their booth.

6. Make a list of questions for suppliers. During the hustle and bustle of shows important questions sometimes get overlooked.

7. Take advantage of “Show Specials”. Many suppliers will offer free shipping or free point of purchase displays. Displays, especially for handmade jewelry, will greatly increase your sales. Most of our customers who have taken advantage of our jewelry display packages have seen dramatic increases in sales of our handcrafted jewelry, sometimes 200-300% increases.

8. Make sure to offer your customers a variety of unique gift ideas. Focus on your best selling price points, but also offer some high-end as well as low-end alternatives.

9. Keep in mind your customers! If you are a local retailer you will want to freshen up your existing unique handmade jewelry lines for your existing customer base. If you are in a resort or tourist centre you can stick will proven sellers as your customers are always changing.

10. Wear comfortable shoes!

Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you all the information you need to make the correct buying decisions for your stores. We hope these tips will help you with your Wholesale Jewelry and Gift Show preparations.

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Handmade Jewelry by Copper Reflections at Spring Wholesale Jewelry Gift Shows

Handmade Earrings, Stud Earrings, Handcrafted Jewelry, Dragonfly Jewelry

Handmade Earrings, Stud Earrings, Handcrafted Jewelry, Dragonfly Jewelry

The artisans of Handmade Jewelry by Copper Reflections will be displaying new lines of handcrafted jewelry including many new designs and styles of handmade earrings, handmade bracelets and handcrafted necklaces. Copper Reflections has been providing unique handcrafted jewelry and handmade gifts for 25 years. They specialize in animal jewelry, wildlife jewelry, nature jewelry and Native American jewelry designs. These designs are available in many styles of unique jewelry and gifts.

Copper Reflections handmade jewelry and unique gift ideas are silver plated and individually diamond cut on copper jewelry and gifts. Each piece of handcrafted copper jewelry and unique gift idea has a protective acrylic coating to prevent tarnishing so no polishing is required. They have been designing and producing artisan handmade jewelry and unique gift ideas since 1985.

The artisans of Handmade Jewelry by Copper Reflections are looking forward to seeing all their established wholesale jewelry customers as well as meeting new handcrafted jewelry  and unique gifts buyers from throughout the US and Canada. Please stop by and see their displays at the spring wholesale jewelry and gift shows to review our newest styles and designs of handcrafted jewelry including handmade earrings and handmade bracelets for the 2010 season!

Wishing Everyone a Very Merry Christmas and a Healthy, Happy and Prosperous New Year.

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Handmade Jewelry Internet Marketing for Wholesale Jewelry Suppliers

Handmade Jewelry, Handmade Bracelets, Wolf Jewelry Bracelet

Handmade Jewelry, Handmade Bracelets, Wolf Jewelry Bracelet

If you’re just starting out in handmade jewelry or wholesale jewelry internet marketing there are lots of free blog platforms out there. I prefer the WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff. There are so many free blogs check around for the best match for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now. Another great thing about these platforms is they come up well in the search engines because they are authority sites.  All your posts about handmade earrings and unique bracelets will come up in the searches under those tags or categories.

The web is filled with great information and you can never have too much information. Every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content. Wordpress has lots of free plugins that take the guesswork out of optimization.

Off-site SEO factors means links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords hyper-linked in your link information. Not only do you need back-links but they have to be specific for your keywords from related sites and authority sites.

Do all these things, then continue to read and update your site as you go. Your handmade jewelry website is a continuing process always needing to be tweaked and changed. Search engines like to see change so make sure they have the latest edition of your sitemap. Check your statistics to see what is working and what is not.

To get noticed you will need to join and participate in social networking sites, submit articles, write press releases and get listed in as many related directories as possible. Participating in handmade jewelry forums and joining handcrafted jewelry groups will add to the number of links coming to your site.

Everything takes time so try not to get frustrated when things do not happen overnight. Time is an important factor but rankings can be achieved fairly quickly if you work smartly. Patience is a necessary virtue in wholesale jewelry and handmade jewelry online marketing.

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you do it yourself it will take time, effort and a lot of reading, but it will be well worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the internet marketing game. Good luck to you in all your handmade jewelry and wholesale jewelry online marketing efforts!

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