Handmade Jewelry Blog-Wholesale Handcrafted Unique Copper Jewelry

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Despite what all the so-called internet gurus say, internet marketing is not as easy as collecting money while you sleep. No, we did not wake up today to piles of money being deposited into our personal bank accounts. Not yesterday, not today and probably not tomorrow! But that dream is still there and we continue to work on it hoping that someday all our hard work will pay off, big time!

Until then we’ll continue to do what we have always done, sell handmade jewelry and unique gift ideas. I guess what I’m trying to say is don’t quit your day job quite yet. A lot of people get fed up with their life and want to start something new. One of the easiest looking things to do seems to be working at home on an internet business. Looks can be deceiving and frustrating, very frustrating. The list of things to do never stops with an online business and it takes a long time to establish that internet empire. If we didn’t have an existing business we would have been broke a while ago.

The only ones making money on the internet seem to be people telling you how easy it is to make a million dollars online. There are so many scams that it becomes frustrating trying to do an honest business online. When all is said and done, it seems the only thing left to do is put ads on your site and make a little money to pay a few bills. That really wasn’t the plan we had in mind. We have worked hard to get traffic to our site to sell our handmade jewelry and unique gifts; we don’t want people clicking off our page to some other jewelry supplier. We want visitors to our site to become our customers. We have a 90% re-order rate with our wholesale jewelry and gifts.

Perseverance is a virtue and today I’m feeling virtuous (that doesn’t happen all that often!). I’m not ready to jump at that dangling carrot, I’m going to stick with it and keep doing whatever needs to be done to get quality customers to our site. I’m not going to give in to the lure of easy money. If we made a successful business offline, we are sure to be able to make a successful business online.

We initially went online so we didn’t have to print an 80 page catalog, the expense was killing us as we are constantly adding new products and handmade jewelry lines and revising items to make them sell faster. The website is so easy to keep up to date. We have saved a lot of money, quite a few trees and made it easier for our customers to order. Our website has done its job.

Our main source of targeted customers comes from Wholesale Jewelry and Gift Shows, but more and more we are getting inquiries from around the world because of our website. It takes a lot of time and SEO work to get the targeted traffic so don’t waste your efforts on the wrong keywords and phrases. Do your homework and you’ll get lasting results!

The effort you put into your website shows to your customers and the search engines as well. Approach it like a “real world” business and you will do well.

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If you have a retail store or boutique these days you have to stand out from the crowd. With so many products available, providing handmade jewelry and unique gift ideas for your customers makes your store stand out and people take notice. Variety is the key to great sales. Provide your customers a wide range of styles, shapes, colors and prices. Offer a choice of materials; stones, beads, shells, resins and metals. You will find that casual sales become repeat customers if you select a great variety of unique handcrafted jewelry and gifts that will suit everyones personal style! Aim to give your customers an unique shopping experience, unusual high quality products and excellent personal service.

Where do you find suppliers for wholesale handmade jewelry and gifts? You have lots of choices but obviously the easiest and fastest way would be online. Just Google or Yahoo! search “wholesale handmade jewelry” to find suppliers for your store, can’t get much easier than that! You can also search “handmade jewelry directories”, most web directories even have a separate section for unique handmade jewelry. You can search anywhere, anytime; whenever it is convenient for you. Today you can find everything you need online without all the expenses of attending the traditional Wholesale Jewelry and Gift Shows. Everyone has a contact us page so you can ask any questions you may have if its not already in the FAQ. Online companies try to give you as much information about their products as they can. This is hard to absorb in the hustle and bustle of shows but comes naturally when you are relaxed and interested in the product. You will know the special features and techniques used to make the handmade jewelry and gifts. This information will help you to sell the products better.

If you are more a hands-on type, wholesale jewelry and gift shows are the next best option. At these shows you will see the actual products but attending these shows can be quite costly, tiring and they are only held at certain times of the year. The wide range of products available might overwhelm first time buyers but you’ll quickly learn how to narrow your search to find the items you want to see. You may just find that you can sell the handcrafted products better when you have made a connection with a real person. Pay attention to how they sell their products to you and you can carry that over to when you are selling their products to your own customers. The better the personal connection with a product, the better your sales will be!

Handcrafted artisan jewelry will attract new customers to your store. Many jewelry artists have a loyal following who will seek you out in order to buy their favorite artists’ jewelry. Look to provide a range of products and prices. People generally look for that extra special piece once in a while; for anniversaries or weddings. Have some outstanding pieces for them and to draw people into your store. More reasonably priced jewelry will sell more often to more people. Pay special attention to what we call the “added value” jewelry - this is handmade jewelry that looks more expensive than it is. This is the impulse buy type of jewelry; who can say no to unique handcrafted jewelry that is affordable and you can wear it every day?

Your goal is to make your customers come back time after time to check out your great selection of handmade jewelry. Whatever the occasion handcrafted jewelry will continue to keep them coming back for more!

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We have been making handmade copper jewelry and gifts for almost 25 years.  We have built our company from the ground up. We started with just a small table on the street, we had a retail store, we have participated in arts and crafts shows in Canada and the United States, exhibited at wholesale jewelry and gift shows and now we are online for the entire world! There is no overnight success in business; you need to build your business step by step on a solid foundation to ensure continued success.

A lot has changed over the years but we still find that the wholesale gift shows are continuing to generate increased sales.  Exhibiting at wholesale gift shows is still the best way to get your product noticed.  Buyers from all over the country come to the gift shows looking for new products and suppliers. Even if you come away with just sales leads, they are targeted and with a few follow-up calls you will make the sale. You are showing your product to a targeted market that has been established for decades.  People go to wholesale gift shows to place orders and see your products first hand.  Even the best photos cannot sell your product as well as you can.Most wholesale buyers still find ordering online intimidating.  At wholesale gift shows buyers see the product, touch the product and time and time again they order the product.  They feel confident that they will be able to sell your products.  The sale becomes more personal in a world that every day becomes more impersonal; there is nothing better than making the sale face to face.  Buyers associate your product with you.  The relationships that you build at the gift shows will continue for many years.  We have found that many of our new customers are referred to us by our existing customers.  There is no better compliment.

While online marketing opens the whole world for your wholesale products, it is still very important to have a continued presence at wholesale jewelry and gift shows. The majority of our orders and re-orders come directly from wholesale shows.  We continue our online efforts to support our existing customers in Canada and the United States and we are making good progress to attract our targeted market from around the world.

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