Tips to Get Higher Rankings for Handmade Jewelry Websites
Dec 21, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, unique jewelry
The average handmade jewelry website relies on Google organic searches to generate more than half of the targeted traffic the website receives. In order to use the search engines properly and take advantage of huge volumes of searches, your handcrafted jewelry website needs to work for higher rankings in the search engines, especially Google. Adding new quality content to your site has become the most important factor for Google and the other search engines as well. Your handcrafted jewelry marketing strategy needs to be better than all the other handmade jewelry sites in order to compete for higher rankings and huge quantities of targeted traffic that search engines provide.
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For the handmade jewelry artisan constantly adding new content can be challenging. To compete for highly competitive keyword phrases becomes simply too costly or time consuming for many handcrafted jewelry site owners. You should try to target more specific long-tail keywords that still receive a good quantity of traffic. You may not get an enormous amount of traffic but if the visitors to your handmade jewelry website are specifically looking for your products you have a better chance of making a sale.
Buying content is an option, but you are the one who knows your customers best and what they want to see. A great way to offer fresh quality content is to start a handmade jewelry blog on your site. You can also open blogs on free platforms creating direct links to your handcrafted jewelry website.
Handmade jewelry blogs are excellent sources of fresh related content and just what Google is looking for which means it is easy to see fast results. Blogs are search engine friendly with a large selection of templates already built-in and ready to go. They make it easy to update content, even if you are adding only a quick note or photos of your latest handmade earrings and handmade bracelets, so that it can be found quickly by the search engines.
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Becoming active in online communities for handmade jewelry and crafts on the many social networking sites like Facebook, Twitter, StumbleUpon or Google+ will not only alert the search engines to your new posts but will also get people in those communities visiting your website and sharing your work with their friends and family. Announcing fresh content to these communities, especially if they are large and active, will get your handcrafted jewelry content noticed by Google quickly and efficiently.
Any handmade jewelry website should create a XML Sitemap of their site and submit it to Google and other major search engines. Make sure when you create any new handcrafted jewelry content or pages, the newly added URLs are placed on your sitemap. This can be done manually for your handmade jewelry website. Most blogging platforms have this feature built in and the search engines are automatically informed of any updates.
Most importantly, keep adding quality content to your handmade jewelry blog and handcrafted jewelry website on a regular basis, it does not have to be daily or even weekly but once you get in the habit of adding it becomes easier. The more often you can add new content the better, but you should try to add something at least once a month. The handmade jewelry websites who give Google new quality content get the highest rankings and increase the targeted traffic their handcrafted jewelry website receive.
Tags: increase rankings, increase traffic, internet marketing, small business, tips to succeed
Internet Marketing Ideas for Handmade Jewelry Websites
Nov 15, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing
Launching an internet marketing campaign for a handmade jewelry website is not difficult or overly complicated. Here are some ideas that you can easily implement to get increased traffic to your handcrafted jewelry website that you will see the results quickly. Many times seeing the results immediately will encourage you to be more actively involved in online marketing. There is never a better time to start promoting your website than right now. Shoppers are online looking for unique gifts and handmade jewelry is always at the top of list this time of year.
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Writing articles is a great way to generate targeted traffic to your handmade jewelry site. Well written, relevant articles can be a good addition to your handcrafted jewelry web site. Always include a text link to your URL in your author resource box. Articles should be about 500 words in length. Shorter articles are easier to write and read. You can submit articles to respected article sites like Article City, GoArticles, InfoBarrel and Ezine Articles. It is far better to submit unique articles to the top sites rather than posting the same article to lesser directories.
Social bookmark each page of your site, every article and each blog entry you post. While this might seem tedious, it is worthwhile. You will see an increase in traffic if you social bookmark each page on your handmade jewelry site and each of your blog entries. Join related groups on social sites and follow up on the conversations.
List yourself in the best directories. You will have to pay for this but you could really enhance your traffic by getting listed in the yahoo directory, DMOZ and other major business directories. Getting you handmade jewelry website listed at DMOZ is a free service, but it is not easy to get listed there as they have few editors and many submissions.
To review hot new products or books within your market, go to Amazon and start positioning yourself as a handmade jewelry expert. In order to do this effectively you will want to create an Amazon profile and make sure and sign each review with a reference to your web site URL. You can also go to Epinions and Revoo to review products as well.
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Join relevant groups at Yahoo groups and Google groups. You will find groups on every subject and many will apply to your handmade jewelry website. When you do find the right group, join and participate as you can but remember to contribute useful information not just an advertisement.
Start a handcrafted jewelry blog and then once you do, start commenting on other blogs, linking to them from your site or adding them to your blog roll. Again, add useful information not self-promotion. Always think if you would approve the comment for your own blog. A handmade jewelry blog is a great way to keep people in your marketing loop without bombarding them with advertising. Research shows that visitors landing on a site will not buy anything the first time. You want to help them with their own mission by providing information that they can use. At the same time they will become familiar with your work and keep you in mind for the future.
Make sure you know what your traffic numbers are before you launch into any internet marketing campaign so you know how many people are visiting your site. You want to know this so you can compare the before and after view of your handmade jewelry marketing efforts.
There are many ways to promote your handmade jewelry website online. The suggestions mentioned here are easy to start and maintain to get results quickly. Once you have a routine in place you will find that it becomes a part of your daily schedule.
Tags: internet marketing, online advertising, tips for success, tips to succeed, website promotion
How to Price Your Handcrafted Jewelry to Sell More Handmade Bracelets Earrings
Sep 25, 2011 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, how to, small business, unique jewelry, wholesale jewelry
As handmade jewelry artisans we like to focus on making handcrafted jewelry, not so much the selling of it. But in order to continue to making our artisan jewelry and doing what we love, we need to be able to sell it at a price that we make money. It is very important that handmade jewelry artists learn how to price their handmade earrings and handmade bracelets correctly to be able to sell handcrafted jewelry quickly and at a profit.
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There is no single approach to pricing your handmade jewelry. What you will be able to sell your handcrafted jewelry for depends on a variety of factors, such as your ability as an artist, the demand for your style of work, how well established you are and many more. If you are just starting out or if you have been creating handmade jewelry for a while and you are looking to start selling it, there is no need to worry about all the factors. Focus on the cost of materials and the time it takes to create each handcrafted jewelry piece. There are strategies and pricing structures that you can put in place to build a customer base and gradually increase the perceived value of your handmade jewelry.
We would all like to start out selling our unique handmade jewelry pieces for hundreds of dollars but the simple truth is that without demand or a designer label it is not likely to happen. However, as a new handcrafted jewelry artisan just entering the marketplace you have the unique opportunity to establish buyers who can grow with you, perhaps into avid collectors of your work. And the simple fact of the marketplace is that collectors mean demand and demand means increased sales as well as heightened prices for your work. But before we get too carried away, take a step back and look at how we can price our unique handmade jewelry to get to this point.
As an entry-level handcrafted jewelry artist, you need to look to sell to entry-level buyers, which will inevitably mean entry-level prices. And again, these prices can depend on the particular market you are looking to sell to and the type of unique jewelry you are trying to sell. You will need to do some research, find some similar handmade jewelry artisans in your area or similar handmade jewelry pieces for sale, and decide what the common price points are. It may be very low, under $20 or for more elaborate styles above $50. Either way, you need to find a reasonable price point to start with depending on the cost to make the handmade jewelry piece and the amount of time it takes to create. Nothing is written in stone, if you find certain handmade earrings and handmade bracelets are selling quickly, you could raise your average price on those items and lower the prices on the slower selling pieces.
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Once you have sold your first few handmade bracelets and handmade earrings, you should be starting to create a customer base. This does not necessarily need to only include people who have purchased your work, you may have come across people who are genuinely interested in your work that you could include in your customer base to market your handcrafted jewelry to in the future. The idea here is not so much to focus on selling your handmade jewelry now, but to establish ways in which you can continue to sell your unique jewelry in the future.
Make sure you align your pricing with the current target market you are looking to sell into. Knowing who your customers are is very important. The age range directly influences pricing strategies for your handmade jewelry. If you are making funky, bright colored handmade bracelets for a younger person then your prices need to be lower than if you are making sophisticated handmade earrings for the 35 – 50 age range. Younger people usually have less money so you need to make the price reasonable.
You do not need to continue selling your handmade jewelry at the initial price points you establish. Remember that as your customer base grows larger and with customer loyalty for your handcrafted jewelry the demand increases, your average price point for your handmade earrings and handmade bracelets can also increase. Also take into consideration that the more experience you have making handmade jewelry the quicker and more cost effective you will be able to create each handcrafted jewelry piece. Once you have a great line of profitable handmade jewelry you may want to expand into the handmade wholesale jewelry market and begin to wholesale jewelry to gift stores and handmade shops.
Tags: business, how to price jewelry, increase sales, marketing, success tips, tips to succeed, unique handcrafted jewelry, unique handmade jewelry, wholesale jewelry suppliers
How to Sell Handmade Jewelry Handcrafted Earrings Bracelets on Consignment
Sep 17, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, small business, unique jewelry, wholesale jewelry
If you want your handmade jewelry business to succeed then first of all your handmade earrings and handmade bracelets have to be exceptional. The quality of work has to be better than other handmade jewelry artisans and the components have to be unusual and high quality also. Your designs have to be unique and creative but most of all the colors and textures have to be balanced and complimentary. Your handmade jewelry has to stand out from the crowd and be extraordinary. People are not going to buy handmade earrings and handmade bracelets if they could make it themselves.
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Once you have established a unique line of handmade jewelry that sells well with a variety of designs and items you may want to begin to sell at wholesale jewelry prices to retail stores. Most importantly for the wholesale jewelry business you must be able to make your unique handcrafted jewelry quickly, with high quality and sell at a reasonable price.
There are a number of ways to begin selling your handmade jewelry wholesale. Many times you will find that retail gift store owners attend local art and craft shows looking for new handmade jewelry lines. Wholesale gift shows are a great way of meeting buyers from regional markets but tend to be quite expensive when starting out. Selling your handmade jewelry on consignment is a good way to become established.
When you sell on consignment you leave your handmade earrings and handmade bracelets on display in a store, the store collects the money, then pays you after the handcrafted jewelry pieces are sold. It is an advantage to the store because they do not have to invest in buying stock nor are they stuck with anything that does not sell. You have the advantage of all their customers looking at and buying your handmade jewelry! Consignment is a good way to get your foot in the door. Once they see that your handcrafted jewelry is selling well hopefully they will buy outright at wholesale jewelry prices.
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It is best to do some investigating before you approach anyone about buying your handmade jewelry. Actually go to a store and look around to see what they sell. If it is the kind of store that your jewelry would stand out, ask the sale clerk when the owner or manager is available. Be confident and show some samples of your best selling handmade earrings and handmade bracelets. If the manager is not available ask for a business card, then later call to set up an appointment with the owner or manager. Slowly travel to around the area and sell to all the best stores in the area.
When consigning jewelry it is your responsibility to keep the display full and dusted. Perhaps you could make a routine of checking on the stores and their stock every two weeks. You will want to take away items that are not selling well and make sure there is extra stock of the best selling designs. It is important to keep records of what jewelry you leave at the store and what jewelry has sold since the last time you were in. Carry extra stock with you at all times so the display is always full. Most stores will keep track of your account and are often quite surprised at how well your handmade earrings and handmade bracelets have sold.
Needless to say every jewelry artisan would prefer that store owners buy their jewelry outright. Consignment ties up a lot of stock with no money in your pocket until after the sale. It might help to offer incentives like free jewelry or bigger discounts if they buy outright.
Sometimes there are accounting problems where your records and the records of the store do not match. When this happens you could run into trouble getting the store to pay what they owe. Usually it is due to shop lifting, they did not sell it and it is not there. Many store owners will only pay what is in their records. You must be careful of the type of store and where the display is located so that shop lifting does not occur.
Although you have to be careful when putting your handmade jewelry into a store on consignment, we have had these stores become very good wholesale jewelry customers. It is hard for a gift shop owner to buy handcrafted jewelry outright without any knowledge of your product. Once they have the experience of how well your handmade earrings and handmade bracelets sell they are more willing to purchase the best selling designs as wholesale jewelry.
Tags: animal jewelry, cat jewelry, copper jewelry, handmade jewelry business, increase sales, selling on consignment, tips to succeed, unique handcrafted jewelry, unique handmade jewelry, wholesale jewelry suppliers
