Tips to Get Higher Rankings for Handmade Jewelry Websites
Dec 21, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, unique jewelry
The average handmade jewelry website relies on Google organic searches to generate more than half of the targeted traffic the website receives. In order to use the search engines properly and take advantage of huge volumes of searches, your handcrafted jewelry website needs to work for higher rankings in the search engines, especially Google. Adding new quality content to your site has become the most important factor for Google and the other search engines as well. Your handcrafted jewelry marketing strategy needs to be better than all the other handmade jewelry sites in order to compete for higher rankings and huge quantities of targeted traffic that search engines provide.
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For the handmade jewelry artisan constantly adding new content can be challenging. To compete for highly competitive keyword phrases becomes simply too costly or time consuming for many handcrafted jewelry site owners. You should try to target more specific long-tail keywords that still receive a good quantity of traffic. You may not get an enormous amount of traffic but if the visitors to your handmade jewelry website are specifically looking for your products you have a better chance of making a sale.
Buying content is an option, but you are the one who knows your customers best and what they want to see. A great way to offer fresh quality content is to start a handmade jewelry blog on your site. You can also open blogs on free platforms creating direct links to your handcrafted jewelry website.
Handmade jewelry blogs are excellent sources of fresh related content and just what Google is looking for which means it is easy to see fast results. Blogs are search engine friendly with a large selection of templates already built-in and ready to go. They make it easy to update content, even if you are adding only a quick note or photos of your latest handmade earrings and handmade bracelets, so that it can be found quickly by the search engines.
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Becoming active in online communities for handmade jewelry and crafts on the many social networking sites like Facebook, Twitter, StumbleUpon or Google+ will not only alert the search engines to your new posts but will also get people in those communities visiting your website and sharing your work with their friends and family. Announcing fresh content to these communities, especially if they are large and active, will get your handcrafted jewelry content noticed by Google quickly and efficiently.
Any handmade jewelry website should create a XML Sitemap of their site and submit it to Google and other major search engines. Make sure when you create any new handcrafted jewelry content or pages, the newly added URLs are placed on your sitemap. This can be done manually for your handmade jewelry website. Most blogging platforms have this feature built in and the search engines are automatically informed of any updates.
Most importantly, keep adding quality content to your handmade jewelry blog and handcrafted jewelry website on a regular basis, it does not have to be daily or even weekly but once you get in the habit of adding it becomes easier. The more often you can add new content the better, but you should try to add something at least once a month. The handmade jewelry websites who give Google new quality content get the highest rankings and increase the targeted traffic their handcrafted jewelry website receive.
Tags: increase rankings, increase traffic, internet marketing, small business, tips to succeed
Internet Marketing Ideas for Handmade Jewelry Websites
Nov 15, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing
Launching an internet marketing campaign for a handmade jewelry website is not difficult or overly complicated. Here are some ideas that you can easily implement to get increased traffic to your handcrafted jewelry website that you will see the results quickly. Many times seeing the results immediately will encourage you to be more actively involved in online marketing. There is never a better time to start promoting your website than right now. Shoppers are online looking for unique gifts and handmade jewelry is always at the top of list this time of year.
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Writing articles is a great way to generate targeted traffic to your handmade jewelry site. Well written, relevant articles can be a good addition to your handcrafted jewelry web site. Always include a text link to your URL in your author resource box. Articles should be about 500 words in length. Shorter articles are easier to write and read. You can submit articles to respected article sites like Article City, GoArticles, InfoBarrel and Ezine Articles. It is far better to submit unique articles to the top sites rather than posting the same article to lesser directories.
Social bookmark each page of your site, every article and each blog entry you post. While this might seem tedious, it is worthwhile. You will see an increase in traffic if you social bookmark each page on your handmade jewelry site and each of your blog entries. Join related groups on social sites and follow up on the conversations.
List yourself in the best directories. You will have to pay for this but you could really enhance your traffic by getting listed in the yahoo directory, DMOZ and other major business directories. Getting you handmade jewelry website listed at DMOZ is a free service, but it is not easy to get listed there as they have few editors and many submissions.
To review hot new products or books within your market, go to Amazon and start positioning yourself as a handmade jewelry expert. In order to do this effectively you will want to create an Amazon profile and make sure and sign each review with a reference to your web site URL. You can also go to Epinions and Revoo to review products as well.
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Join relevant groups at Yahoo groups and Google groups. You will find groups on every subject and many will apply to your handmade jewelry website. When you do find the right group, join and participate as you can but remember to contribute useful information not just an advertisement.
Start a handcrafted jewelry blog and then once you do, start commenting on other blogs, linking to them from your site or adding them to your blog roll. Again, add useful information not self-promotion. Always think if you would approve the comment for your own blog. A handmade jewelry blog is a great way to keep people in your marketing loop without bombarding them with advertising. Research shows that visitors landing on a site will not buy anything the first time. You want to help them with their own mission by providing information that they can use. At the same time they will become familiar with your work and keep you in mind for the future.
Make sure you know what your traffic numbers are before you launch into any internet marketing campaign so you know how many people are visiting your site. You want to know this so you can compare the before and after view of your handmade jewelry marketing efforts.
There are many ways to promote your handmade jewelry website online. The suggestions mentioned here are easy to start and maintain to get results quickly. Once you have a routine in place you will find that it becomes a part of your daily schedule.
Tags: internet marketing, online advertising, tips for success, tips to succeed, website promotion
How to Increase Traffic to Handmade Jewelry Wholesale Jewelry Websites
Feb 27, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, how to, online marketing, small business, Uncategorized, unique gifts, wholesale jewelry
There are many creative ways to increase traffic to your handmade jewelry website. In this article you will find many ways to boost the number of visitors to your Handmade jewelry website. Some will cost you money, and some are free. Marketing yourself and your handcrafted jewelry business online can be rewarding and profitable. How you set your handmade jewelry website apart will make it stand out from all the other handmade artisan jewelry websites on the internet.
Keywords are how search engines find the appropriate web pages to give to a searcher in their results. Matching up the exact phrases that someone types in a Google search box to the webpage that those same words are on is how a search engine works. If your keywords are too general or there are millions of competing websites with the exact same words, how will you stand out in the crowd?
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Optimize your handcrafted jewelry website to be search-engine friendly. Submit it to various search engines and directories. In addition to major search engines such as Google, Yahoo, Ask, Bing and MSN, it is also worth submitting to lesser known web directories. If your website is listed in as many places as possible, it can boost your rankings in major search engines as well. Create a links page that will contain the links to related Wholesale Jewelry, gifts and crafts websites. Contact the owners of other websites with your proposal to exchange links. You will add their link to your links page, and they will link to your website in return.
Posting your comments in related craft and jewelry forums will also help increase traffic to your Handmade earrings website. Visit the online discussion forums where people in jewelry market like to gather. Post useful responses to questions, and include a link to your unique handcrafted jewelry website at the end of your post next to your handmade jewelry business name. Although you ultimately want to get your signature with the link to your site seen as often as possible, do not spam the jewelry forums, always post something useful that people will learn from. Commenting on blogs is another way to increase traffic to your website. Visit other blogs on the crafts, gifts and jewelry topics that are related to your website. Most blogs allow you to add comments about the issues being discussed. Add insightful comments about the blog topics, and leave your website link. Your comment and your link will permanently remain on the blog website if it is helpful and approved by the jewelry blog owner.
Advertise your site at free classified ad sites online. There are many of these on the internet. Some of the more popular ones are craigslist, inetgiant, free advertising forum, and gumtree. You can setup a jewelry blog for your website and also write articles on the topic related to jewelry. Include a links to your jewelry website. Submit your articles to article directories, and allow people to publish your article in their newsletters and websites. Your articles will spread around the web like wildfire. People will read them and visit your website. The best part is that people who read your articles will regard you as an expert, and they will be much more likely to buy from you when they go to your website. This would be a great free publicity for your wholesale jewelry website. When people read each issue they will be reminded to revisit your web site. Submit it to all the free article directories on the internet.
Marketing handmade jewelry online has its challenges as there is a lot of competition in the world of handcrafted jewelry. Sometimes it seems that everyone and her sister is selling jewelry on sites such as eBay or Etsy. Unfortunately, tons of competition makes it harder for your jewelry site to be found, especially when you have to compete against thousands of imports and low cost jewelry. Selling handcrafted jewelry successfully on the internet and getting lots traffic to jewelry gift website does work for some people, but there are lots more who give up in frustration when they fail to make enough profit to make it worth their time. Promoting handmade jewelry website is very time consuming as you have to work all the time to increase traffic. If you can not devote enough time to do so nobody will be able to see your handmade earrings, bracelet and necklaces.
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There are two ways to increase your chances of success when you market Handmade Bracelets online. One is to have a niche. Handcrafted artisan jewelry for a specific niche market significantly increases your chances of success in the jewelry business. Instead of creating jewelry for anyone narrow your focus down a bit and design funky dangle earrings for people with short hair or for people who are allergic to nickel, or make bracelets for people with tiny wrists.
It is far easier to market handmade jewelry to a specific group of people than it is to try to sell to anyone and everyone. Think your jewelry niche when you market handmade bracelets and your chances of success will be multiplied. The second is to work on your website links by participating in social net working websites to promote your unique handmade jewelry online. This will increase traffic significantly to your handmade jewelry website on the internet whether you sell retail or wholesale jewelry.
Tags: handmade jewelry business, home-based business, increase sales, internet marketing, online marketing, small business, tips to succeed, unique bracelets, wholesale jewelry suppliers
Search Engine Optimization for Handmade Jewelry Websites
Dec 16, 2009 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry
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Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for handmade jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.
Search engine optimization begins with the website. In order to make the handmade jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases.
When employing search engine optimization techniques to the web pages, you must identify the main concept a page talk about and base the main keywords and phrases from that. For handmade jewelry websites most have pages for handmade earrings, handmade bracelets and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.
The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.
The keyword density is also important and your keywords should be efficiently used throughout the content of the page. Search engines index websites and pages depending on the keywords and phrases within the content. The secret is to entice your visitors to buy your handmade jewelry or wholesale jewelry while giving the search engines enough clues what your web page is about. Try not to go overboard on the keywords as this is frowned upon by most search engines.
Good use of the image attribute tags is vital as search engines can not see the picture. Use your keywords to describe what is shown in the picture. Again, do not over do it on the keywords as keyword stuffing can get you banned from the search engines.
Of course, effectively using search engine optimization can greatly improve your handmade jewelry website search engine rankings. There are many other techniques that can be used along with search engine optimization for better rankings but good optimization will continue to benefit your handcrafted jewelry website for long term results.
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