Increase Handcrafted Jewelry Sales With Blogging
Feb 27, 2012 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, small business, unique jewelry
Beginning a handcrafted jewelry blog is a great way to market your handmade jewelry business as well as creating a personal bond with your customers. People prefer to buy handcrafted jewelry from someone they know and trust. Blogging is an excellent method of building a stronger relationship with customers which will increase the likelihood of a customer purchasing handmade jewelry from you in the future.
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When marketing your handcrafted jewelry it is important to keep in contact with your previous customers to remind them that you have beautiful handcrafted jewelry that is available any time of year. They do not have to wait until the next craft show to see your latest handmade earrings and handmade bracelets. Every time you have new designs you can post photos on your blog and take orders online. In this simple way you can use blogging to sell more handcrafted jewelry.
Try to make blog entries at regular intervals to establish a following. By promoting your handmade jewelry blog using social networking sites you will be able to build a following more quickly. The more often you update your blog the more likely you are to establish your handcrafted jewelry business online. Posting times can be easier if you set up a schedule so that you try to write something new every week or so. You will find that the routine becomes second nature after a while.
There are many ideas you could include in your handmade jewelry blog. A great post is to tell the story about you and your handcrafted jewelry. When you started making your unique handcrafted jewelry, how you create your unique jewelry and where you find inspiration for your designs. This type of information will not only bring your handcrafted jewelry designs to life for your customer, it will also build a personal relationship between you and the reader. People will feel as if they know you.
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Posting photos of your newest handmade earrings and handmade bracelets will keep everyone up to date with your latest handcrafted jewelry designs. Let your customers know what techniques you used to create them and how they can order these new designs. Showing photographs of your unique jewelry creations will make your customers aware of the variety available.
Inform your customer of upcoming craft shows where you will be displaying your handcrafted jewelry. Let customers know about any special sales or discounts that are available. Ask your readers what craft shows or local events they would recommend. This is a great way of finding new shows.
There are so many ideas than can be included in your handcrafted jewelry blog. The most important thing is continuing contact with your customers providing interesting and useful information that will keep everyone coming back to your blog to hear the latest news relating to you and your handcrafted jewelry business. Building customer loyalty is necessary to any successful business.
Tags: handmade jewelry business, increase sales, internet marketing, tips to succeed
How to Purchase Handmade Jewelry Online Shopping Tips
Oct 4, 2011 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, unique gift ideas, unique gifts, unique jewelry
When purchasing handmade jewelry, you might be frustrated when trying to find just the right size, color and material. It is especially difficult if there are few handmade jewelry retailers in your local area. That is one reason online shopping for handcrafted jewelry offers so many benefits. There are thousands of handmade jewelry retailers online that offer handmade earrings, handmade bracelets, handcrafted necklaces and unique rings, so you can easily find the perfect unique gifts for your budget. And with the whole world of handmade jewelry at your fingertips, you will never complain about the selection!
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An important factor to consider in shopping for handmade jewelry online is how to find the perfect gift. Nothing is more of a nuisance than ordering handmade earrings only to find out they are too big, too small or too heavy when your order arrives. Before ordering online, be sure to take accurate measurements to ensure you get what you want. Look for handmade jewelry websites or Internet shopping malls featuring explanations of actual sizes for their handmade earrings and handmade bracelets. Also, compare material types, and be sure to read the care instructions for all items.
Online shopping for handmade jewelry enables you to find specific items and colors to suit almost anyone. If you own a floral pattern bracelet but with no handmade earrings to match it, you can search the Internet for that perfect matching set. There is sure to be a pair of handmade earrings for you at an online handmade jewelry shop. The good news is you will be able to find the particular handcrafted jewelry pieces needed without fighting store crowds, standing in long lines, or wasting fuel running from store to store.
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Another benefit of shopping on the Web for handmade jewelry is you can shop any time. You can shop late at night or early in the morning before leaving for work. You can do all your holiday shopping while saving time and money, and find unique jewelry gifts and handmade fashion accessories for your mother, sister, aunt, friend or co-worker. There are so many reasons to buy handcrafted jewelry for your loved ones.
One of the major problems with online shopping is payment. Website security is a high priority to keep your information private. The use of third-party payment services like Paypal is convenient and worry free. These services do charge fees but are secure. Another option is the cyber credit card offered by some banks. This is a one time only card number that is pre-loaded with the exact amount of the purchase you would like to make so you do not have to worry about unauthorized charges.
Use the power of the search engine to your advantage when shopping for handcrafted jewelry. Search features can help you narrow your search so you will not need to sift through hundreds of handmade jewelry websites before finding the items you want. Use specific terms in your searches, such as “handmade copper jewelry” or “handmade dangle earrings” including exact details and materials if you want to be really specific. Some Internet shopping malls offer helpful search features within their sites to make finding products a cinch. But beware of making your searches too specific as you might miss out on some great handmade jewelry if you narrow it too much!
Tags: animal jewelry, butterfly jewelry, handmade jewelry business, internet shopping tips, online shopping, shopping, shopping tips, wolf jewelry
How to Sell Handmade Jewelry Handcrafted Earrings Bracelets on Consignment
Sep 17, 2011 handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, home-based business, small business, unique jewelry, wholesale jewelry
If you want your handmade jewelry business to succeed then first of all your handmade earrings and handmade bracelets have to be exceptional. The quality of work has to be better than other handmade jewelry artisans and the components have to be unusual and high quality also. Your designs have to be unique and creative but most of all the colors and textures have to be balanced and complimentary. Your handmade jewelry has to stand out from the crowd and be extraordinary. People are not going to buy handmade earrings and handmade bracelets if they could make it themselves.
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Once you have established a unique line of handmade jewelry that sells well with a variety of designs and items you may want to begin to sell at wholesale jewelry prices to retail stores. Most importantly for the wholesale jewelry business you must be able to make your unique handcrafted jewelry quickly, with high quality and sell at a reasonable price.
There are a number of ways to begin selling your handmade jewelry wholesale. Many times you will find that retail gift store owners attend local art and craft shows looking for new handmade jewelry lines. Wholesale gift shows are a great way of meeting buyers from regional markets but tend to be quite expensive when starting out. Selling your handmade jewelry on consignment is a good way to become established.
When you sell on consignment you leave your handmade earrings and handmade bracelets on display in a store, the store collects the money, then pays you after the handcrafted jewelry pieces are sold. It is an advantage to the store because they do not have to invest in buying stock nor are they stuck with anything that does not sell. You have the advantage of all their customers looking at and buying your handmade jewelry! Consignment is a good way to get your foot in the door. Once they see that your handcrafted jewelry is selling well hopefully they will buy outright at wholesale jewelry prices.
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It is best to do some investigating before you approach anyone about buying your handmade jewelry. Actually go to a store and look around to see what they sell. If it is the kind of store that your jewelry would stand out, ask the sale clerk when the owner or manager is available. Be confident and show some samples of your best selling handmade earrings and handmade bracelets. If the manager is not available ask for a business card, then later call to set up an appointment with the owner or manager. Slowly travel to around the area and sell to all the best stores in the area.
When consigning jewelry it is your responsibility to keep the display full and dusted. Perhaps you could make a routine of checking on the stores and their stock every two weeks. You will want to take away items that are not selling well and make sure there is extra stock of the best selling designs. It is important to keep records of what jewelry you leave at the store and what jewelry has sold since the last time you were in. Carry extra stock with you at all times so the display is always full. Most stores will keep track of your account and are often quite surprised at how well your handmade earrings and handmade bracelets have sold.
Needless to say every jewelry artisan would prefer that store owners buy their jewelry outright. Consignment ties up a lot of stock with no money in your pocket until after the sale. It might help to offer incentives like free jewelry or bigger discounts if they buy outright.
Sometimes there are accounting problems where your records and the records of the store do not match. When this happens you could run into trouble getting the store to pay what they owe. Usually it is due to shop lifting, they did not sell it and it is not there. Many store owners will only pay what is in their records. You must be careful of the type of store and where the display is located so that shop lifting does not occur.
Although you have to be careful when putting your handmade jewelry into a store on consignment, we have had these stores become very good wholesale jewelry customers. It is hard for a gift shop owner to buy handcrafted jewelry outright without any knowledge of your product. Once they have the experience of how well your handmade earrings and handmade bracelets sell they are more willing to purchase the best selling designs as wholesale jewelry.
Tags: animal jewelry, cat jewelry, copper jewelry, handmade jewelry business, increase sales, selling on consignment, tips to succeed, unique handcrafted jewelry, unique handmade jewelry, wholesale jewelry suppliers
Handmade Jewelry Displays Increase Sales of Handcrafted Earrings Unique Bracelets
Sep 2, 2011 handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, small business, unique jewelry, wholesale jewelry
Handmade jewelry sales are directly affected by your choice of store decor. Great atmosphere draws customers into your store to see all that your shop has to offer. Music often aids to set the perfect shopping mood. Your choice of jewelry displays will also increase your sales of handmade earrings, handcrafted necklaces, unique rings and handmade bracelets.
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Handmade jewelry displays are important marketing factors that should be given great thought. The appropriate handcrafted jewelry display can easily make the difference between a sale and no sale of your handcrafted earrings and handmade bracelets. The difference between making a little money and making excellent money for all of your efforts is as simple as the appropriate point of purchase display.
One of the most important considerations for handmade jewelry makers is the selection of jewelry displays. Now, while this may seem a small point to consider when you are probably more concerned about designing, creating, and ensuring quality of your handmade jewelry products, it is a significant issue if you expect to sell your work. Part of the process of handmade jewelry creation or the art of making unique gifts, is the marketing of your handmade product.
To understand this point, just think about your own shopping and buying habits when you are looking for a unique gift. If you were to drop by a store that had handcrafted jewelry for sale, ask yourself how likely you would buy a handmade bracelet that was simply laid onto a table. Would the value you place on it increase if the handmade bracelets were artfully and beautifully displayed on a jewelry display or in an elegant gift box where you could see clearly that it would be perfect for you or a friend.
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Displays can be very expensive especially when you are only starting out in the handmade jewelry business, or are only selling your creations at local markets or craft shows. However the appropriate handcrafted jewelry display will place greater value on your handcrafted necklaces, handcrafted bracelets and handmade earrings while at the same time dramatically increasing your handcrafted jewelry sales.
One of the options, other than purchasing displays, is to make your own. You can use a variety of material some of which you may have on hand already. For example, instead of buying a neck bust, you could carve one out of Styrofoam packing and wrap suitable cloth fabric around it. Or, you could make a necklace display stand by using old wood you have around your home. If you find you are not able to make these yourself in the way that you would like or simply do not have the time necessary, contact wholesale jewelry suppliers or packaging supply companies and purchase inexpensive handmade jewelry displays. You do not have to buy the most expensive displays but you need to have a handcrafted jewelry display that does not appear cheap.
Many handmade jewelry artists opt for gift boxes so you can display handmade earrings, handcrafted necklaces and handmade bracelets on the same jewelry display. Jewelry gift boxes not only add perceived value to your products they are easy for the customers who are buying your handmade jewelry as a unique gift for a friend. They will appreciate your consideration and return the next time they need to buy unique gifts.
Once the purchase has been made, do not make the mistake of placing the purchase in an old grocery bag which takes away from the image you want to create. Simply go to a wholesale supplier of packaging and get plain plastic bags, or if you are making an environmental statement, simply purchase the tried and true paper bags.
It does not have to cost a lot to add perceived value to your handmade jewelry. Careful thought and consideration will allow you to create simple and effective display ideas for your handmade earrings and handmade bracelets that will dramatically increase your sales of your handcrafted jewelry.
Learn more about the effects that handmade jewelry displays can have on retail sales with this article that offers great tips to increase sales with the help of handmade jewelry displays.
Tags: animal jewelry, handmade jewelry business, handmade jewelry displays, horse jewelry, hummingbird jewelry, increase sales, jewelry wholesalers, tips to succeed, wholesale jewelry suppliers, wholesale suppliers
