How to Increase Handmade Jewelry Sales at Craft Shows
Nov 25, 2009 Handmade Jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry
Handmade earrings-Handcrafted Jewelry-Hummingbird Jewelry
Here are some tips to increase your handmade jewelry sales at craft shows. With over 25 years of experience selling handcrafted jewelry at craft fairs there are many important marketing techniques that many people overlook.
The set up of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.
Group your items so people looking for certain designs will easily find the matching handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen.
Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.
Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show.
Lighting is very important. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales.
Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has special meaning when they have talked to the artist.
If there is a break in the traffic, have some work ready. Nothing attracts people to your booth then seeing you making the handcrafted jewelry right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.
This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book.
Every little thing counts when displaying handmade jewelry at craft shows. Have your sales been less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry sales.
About: This is an original article by Jennifer Hisir of Handmade Jewelry Blog by Copper Reflections and may be reprinted as long as the hyper-links are kept intact with working links.
Tags: animal jewelry, butterfly jewelry, copper jewelry, craft shows, hummingbird jewelry, tips to succeed, unique Christmas gifts, unique gift ideas, wholesale jewelry suppliers
How to Start Selling Handcrafted Jewelry Handmade Earrings Unique Bracelets
Oct 22, 2009 Handmade Jewelry, butterfly bracelets, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, home-based business, online marketing, unique jewelry, wholesale jewelry
Handcrafted Jewelry-Handmade Bracelets-Butterfly Jewelry
Do you want to start your own handmade jewelry business? Making handcrafted jewelry, handmade earrings and unique bracelets can be easier than learning how to sell, where to sell and at what price to sell your unique jewelry. Marketing, advertising and promoting your new company is an obstacle many cannot overcome. Many people give up when just starting out because of the frustration. There is a learning curve with any new venture, everything takes time and a lot of energy to become successful. Here are some easily accomplished steps to build your handmade jewelry business and put you on the road to success.
First of all, and most important, is to create truly unique jewelry. Finding you own niche, expressing your individual style and creativity is key to making your handcrafted jewelry business a success. Experiment with techniques and materials until you find the right combination that suits you. The most successful jewelry artisans have their own style that draws customers to them.
Secondly, choose your target market. What age group does your handmade jewelry attract? This is a good pricing indicator. A younger age group will require lower prices while a middle age group is looking for more sophisticated looks and can afford a higher price range.
Trial and error is sometimes the best method for pricing. Estimate how much a pair of handmade earrings or handmade bracelets costs you to actually make. Double the cost for your wholesale jewelry price and double that again for your retail price is the general rule. Look around at other handmade jewelry artists offering similar products to see if your price falls into the same range?
Local craft shows are a great way to start in the handmade jewelry business. Check your Chamber of Commerce for an event schedule in your area. Talk with other crafters to find other craft shows and art festivals that they recommend. Slowly build a schedule of shows. Pay attention to what your customers are looking for and try to focus on their needs.
Start slow with baby steps gradually building your customer base. Not every show will be a huge success but bit by bit you will learn all the things you need to know to make your handmade jewelry business a success.
Online marketing for handmade jewelry artisans is growing quickly and it is easy to set up a free or relatively inexpensive website at many handcrafted sites. Building an online presence can take a lot of time and effort which will be worthwhile eventually. Do not depend on immediate sales as it takes time to become established online.
Not everyone can be an artist and a salesperson. Luckily there are many wholesale jewelry suppliers who specialize in handmade jewelry and handcrafted artisan jewelry. Check out their websites and see if their wholesale products fall into the niche you have decided upon. Whether it is horse jewelry, cat jewelry, wildlife jewelry or Native American jewelry designs, you are sure to find wholesale jewelry suppliers who have the perfect handmade jewelry for your target market.
Tags: business, butterfly jewelry, copper jewelry, craft shows, internet marketing, Native American jewelry, online marketing, tips to succeed, unique bracelets, wholesale jewelry suppliers
Handmade Jewelry, Handcrafted Jewelry by Copper Reflections Will Increase Your Christmas Sales
Jul 27, 2009 Handmade Jewelry, Uncategorized, bracelets, butterfly bracelets, earrings, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, necklaces, rings, small business, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Handcrafted Jewelry-Handmade Bracelets-Butterfly Jewelry Bracelets
For many years the artisans of Copper Reflections participated in arts and craft shows, craft fairs and had Christmas displays in shopping malls throughout the United States and Canada. Those years were very profitable and we learned a lot from our retail customers about what sells well. This experience we pass along to our wholesale jewelry customers. After 25 years making and selling our handmade jewelry we know what sells and have focused all our efforts to make your business more profitable.
Business people know the best way of increasing the sales and the profits at craft shows, craft fairs and shopping malls, is to find the most original handmade jewelry, handcrafted jewelry, handcrafted artisan jewelry and the most unique jewelry that can not be found in all the gift stores. Unique handmade jewelry, handcrafted jewelry will be the reason that your customers will keep coming back. If your craft business or shopping mall Christmas display is the only place that is offering these unique handmade bracelets, handmade earrings, handcrafted necklaces, rings and brooches customers will have no other choice but coming back to you for birthday gifts, anniversary gifts, Christmas gifts as the handmade artisan jewelry will make the most unique gifts for her and unique gifts for men. Copper Reflections offers a wide selection of designs and unique gift ideas for everyone.
Be sure to include your card with your contact information in every purchase. You will have steady customers that will be coming back to your craft business every time when they need to buy birthday gifts, anniversary gifts, men’s gifts, women’s gifts or Christmas gifts because you have reasonable priced handmade jewelry, unique jewelry. Especially Christmas time when people have to buy many gifts for their loved ones, your prices on handmade jewelry, handcrafted artisan jewelry, unique jewelry will play a big role. Once you are known in the area with the most original jewelry, unique handcrafted jewelry, handmade artisan jewelry and the reasonable prices, this will be the best advertisement for your craft company. Customers will be telling their friends about your wonderful selection of unique handcrafted jewelry they saw at your Christmas display in the shopping mall. You will be surprised to see people will be coming long distances for unique artisan jewelry, handmade jewelry and handcrafted unique jewelry. Then your craft business becomes a success story.
At Copper Reflections, with our great variety of handmade jewelry designs, unique gift ideas and our artisans’ crafted jewelry, we have been aware of the importance of high quality, reasonable wholesale jewelry prices and the most unique jewelry. We know that when all these conditions are realized in real life the business becomes a success. This, of course, goes for all kinds of business, not only handmade jewelry, handcrafted jewelry, artisan handmade jewelry business.
Tags: Christmas, Christmas displays, copper jewelry, craft fairs, craft shows, handcrafted artisan jewelry, increase sales, shopping malls, unique bracelets, unique earrings
