Handmade Jewelry Advertising Online
Mar 4, 2009 Handmade Jewelry, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, online marketing, small business, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Handcrafted Jewelry-Handmade Earrings-Flower Jewelry
The internet provides everyone with many opportunities for advertising their handmade jewelry online. Taking advantage of all the opportunities is very time consuming; blogging, article submission, press releases, social networking. Handmade jewelry retailers and handmade jewelry wholesalers alike need to focus on branding and advertising in the right places. There are only so many hours in the day so you have to reach your target market and make sure they respond. You have only one chance to make a first impression, how do you ensure it is a good one?
Every handmade jewelry artist needs a well optimized website. Research your target market and find the right keywords for your products. Use your keywords properly within your content to get good search engine rankings. Pay close attention to meta-tags; create title and description tags that will let search engines know what your webpage is about, but even more important is to tell your customers (or prospective customers) why they should visit your webpage. Don’t forget to use your keywords in the image alt attributes to let the search engines know what the picture is about.
Your website should reflect your personality and your creativity. You are the one who knows your handmade jewelry the best. People want to connect with the artist, feel comfortable and relaxed. High pressure flash may work for some but generally to be avoided. Show your work, tell your story and let your handcrafted jewelry do the rest!
Your website should be well organized with easy navigation. Every link is a good place for keywords and another chance to get into the search engine rankings. Search engines are your best friend and will send more targeted visitors to your handmade jewelry website than anything else.
Use blogs, press releases and article submissions to get backlinks as well as drive targeted traffic to your website. The more people that see your handmade jewelry the more likely they are to buy your handcrafted jewelry. The more often they see your name and your work, then they may refer other people to your sight giving you added exposure to your target audience.
Social networking is another great way to get your name out there. Although it can be very time consuming, bookmarking sites and social sites add to your handmade jewelry advertising. The more active you are on the sites the more chances of connecting with the right people and even coming up in the search engines. Personally speaking, it’s better to focus on one or two sites than trying to be on everything. See what your response is and if it’s not working try something else until you find something that fits your personal style.
Just like making handmade jewelry, it’s alot of trial and experimentation that in the end will yield the results that you want. The amount of time that all these things require is at times a little frightening. Focus is key to bring your handmade jewelry website into view. The online handcrafted jewelry marketplace is forever changing and you will constantly need to update and re-focus your efforts. All your efforts will be rewarded in time, enjoy the journey!
Tags: blogs, branding, flower jewelry, internet marketing, jewelry wholesalers, online advertising, seo, social networking, wholesale jewelry suppliers, wholesale products
Handmade Jewelry Online Marketing Can be Frustrating!
Oct 6, 2008 Handmade Jewelry, Uncategorized, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, online marketing, small business, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Handmade Jewelry-Handcrafted Copper Earrings-Dolphin Jewelry
Despite what all the so-called internet gurus say, internet marketing is not as easy as collecting money while you sleep. No, we did not wake up today to piles of money being deposited into our personal bank accounts. Not yesterday, not today and probably not tomorrow! But that dream is still there and we continue to work on it hoping that someday all our hard work will pay off, big time!
Until then we’ll continue to do what we have always done, sell handmade jewelry and unique gift ideas. I guess what I’m trying to say is don’t quit your day job quite yet. A lot of people get fed up with their life and want to start something new. One of the easiest looking things to do seems to be working at home on an internet business. Looks can be deceiving and frustrating, very frustrating. The list of things to do never stops with an online business and it takes a long time to establish that internet empire. If we didn’t have an existing business we would have been broke a while ago.
The only ones making money on the internet seem to be people telling you how easy it is to make a million dollars online. There are so many scams that it becomes frustrating trying to do an honest business online. When all is said and done, it seems the only thing left to do is put ads on your site and make a little money to pay a few bills. That really wasn’t the plan we had in mind. We have worked hard to get traffic to our site to sell our handmade jewelry and unique gifts; we don’t want people clicking off our page to some other jewelry supplier. We want visitors to our site to become our customers. We have a 90% re-order rate with our wholesale jewelry and gifts.
Perseverance is a virtue and today I’m feeling virtuous (that doesn’t happen all that often!). I’m not ready to jump at that dangling carrot, I’m going to stick with it and keep doing whatever needs to be done to get quality customers to our site. I’m not going to give in to the lure of easy money. If we made a successful business offline, we are sure to be able to make a successful business online.
We initially went online so we didn’t have to print an 80 page catalog, the expense was killing us as we are constantly adding new products and handmade jewelry lines and revising items to make them sell faster. The website is so easy to keep up to date. We have saved a lot of money, quite a few trees and made it easier for our customers to order. Our website has done its job.
Our main source of targeted customers comes from Wholesale Jewelry and Gift Shows, but more and more we are getting inquiries from around the world because of our website. It takes a lot of time and SEO work to get the targeted traffic so don’t waste your efforts on the wrong keywords and phrases. Do your homework and you’ll get lasting results!
The effort you put into your website shows to your customers and the search engines as well. Approach it like a “real world” business and you will do well.
Tags: articles, blogs, copper jewelry, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, internet marketing, online marketing, unique handcrafted jewelry, unique handmade jewelry, wholesale jewelry
Handmade Jewelry Business Not Immune to Taxes – Is Your Business Safe?
Sep 10, 2008 Handmade Jewelry, Uncategorized, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, home-based business, small business, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Handmade Jewelry-Handcrafted Copper Earrings-Wolf Jewelry
When starting out in the handmade jewelry business or any business for that matter, look to the future by making sure to dot your i’s and cross all your t’s. There is no business that is immune to taxes so make sure all your books are in order from the start.
The best way to ensure that all the tax rules and regulations are being followed is to get your business a chartered accountant. They are more knowledgeable on tax matters and the required government paperwork. Although chartered accountants can be quite expensive it is an investment in a happy future.
Purchase a business accounting program. Everything may be easy to keep track of now but when your business grows it is too easy to forget important dates and information. We used to spend many hours every month trying to input invoices and amounts. With accounting programs everything is kept up to date and reminders such as due dates just pop up in front of you. This is a time saver and well worth the small investment.
Get a bookkeeper! Right from the start is much easier as there won’t be a backlog of transactions to input. Make sure to go with the accounting program that your bookkeeper is familiar with, just to lessen any learning curve. Everything will be input in the proper account and all bills and receipts will be reconciled at the end of every month.
Make sure your accounting is up to date. Make all payments and returns ready early, missed payments or late payments are red flags to the tax people. They see these as your inability to keep track of important information. If the tax people are continually seeing your business name next to red flags it won’t be long before they pay you a visit. No one is ever happy to see them at their door.
The tax people are becoming more diligent in tracking down home-based small business. Sometimes I think we all have a big bull’s eye on our forehead. It seems everyone you talk to has had a run in with the government, though few readily admit it. It feels like it’s only a matter of time. Make sure you are ready, better safe than sorry.
Tags: articles, blogs, business, copper jewelry, fashion jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, unique jewelry, wholesale fashion jewelry, wholesale jewelry
