Handmade Jewelry Blog by Copper Reflections relating to wholesale jewelry, handcrafted jewelry, handmade earrings, unique bracelets business.

Best Ways to Care for Handmade Jewelry Handcrafted Earrings Unique Bracelets

One of the most troublesome problems is how to care for handmade jewelry. Choosing the wrong method of cleaning handmade jewelry or using harsh chemicals can damage and even ruin your most treasured piece of unique handcrafted jewelry. Here are some suggestions to keep your handmade earrings and handmade bracelets looking like new.

Handmade Bracelets, Unique Handcrafted Jewelry, Horse Jewelry Bracelets

Handmade Bracelets, Unique Handcrafted Jewelry, Horse Jewelry Bracelets

1. Touch the surface of metal jewelry as little as possible. Silver and copper jewelry will quickly discolor from the oils, sweat and other impurities on your hands,

2. Do not wear handmade jewelry to wash the dishes, while washing your hands or showering. The detergents that we use everyday will harm your favorite handmade bracelets and handcrafted rings.

3. Avoid using hand sanitizers while wearing handmade rings. Even the best protective finishes cannot withstand repeated use of hand sanitizers.

4. Whenever possible buy handcrafted jewelry that has protective coatings. It is easier to prevent tarnishing than to remove tarnish.

5. Store your silver and copper handmade jewelry in a tarnish-free cloth or in an airtight plastic bag. Exposure to air and humidity will increase the chances of tarnishing.

6. Avoid the build up of hairspray on handmade earrings and handcrafted barrettes or hair clips. Put your earrings and hair clips on last.

7. Do not wear handmade jewelry when participating in sports, sunbathing or swimming. Water and excessive sun can discolor your handmade jewelry.

8. Take care not to scratch, bend or damage your jewelry. Choose your jewelry wisely for the occasion. If you are gardening or cleaning where you will be in contact with water or chemicals try to pick jewelry that will not be damaged.

Keep in mind that handmade jewelry is fragile and not usually meant to endure the beating that it sometimes receives. Taking special steps to prevent damage to your handcrafted jewelry pieces will ensure that you always look great wearing your favorite handmade earrings, bracelets and necklaces.

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Handmade Jewelry Buyers Prepare for Wholesale Jewelry and Gift Shows

Handmade Bracelets, Unique Handcrafted Jewelry, Dragonfly Jewelry

Handmade Bracelets, Unique Handcrafted Jewelry, Dragonfly Jewelry

Well, it’s that time of year again, the wholesale jewelry and gift shows for 2010 have started! It seems as though we just started preparing for the new season and now it’s here. Our wholesale show preparations are finished, new designs and lines of our unique handmade jewelry including new handmade earrings and handmade bracelets are now available for review at our website.

For Buyers the preparations are just beginning. Here are some tips for getting the most out of your buying season:

1. Review your sales records for last year. This will give you a good idea of what sells and what hasn’t sold well in your area. Sometimes this review will surprise you.

2. Eliminate slow sellers, discount them and sell through remaining stock to make room for new products.

3. Go through the buyers guides for the wholesale jewelry and gift shows that you will be attending. Mark your suppliers booths on the show map to ensure you place your orders with your existing suppliers. Some shows have expanded in recent years, the CGTA show in Toronto for example, a lot of your wholesale jewelry suppliers have moved into larger booths because of the expansion of the Toronto Congress Centre, make sure you know where they are so you don’t miss out on seeing their new handmade jewelry and unique gifts for 2010.

4. Make a budget and stick to it! Make allowances for new products from existing wholesale suppliers and well as new suppliers minimum order requirements. Leave yourself room for some last minute additions.

5. Research new products online. Go through the buyers’ guide and visit the websites of suppliers you are interested in. You can find out about their products and services, minimum orders, shipping costs, etc. without walking that extra mile to see their booth.

6. Make a list of questions for suppliers. During the hustle and bustle of shows important questions sometimes get overlooked.

7. Take advantage of “Show Specials”. Many suppliers will offer free shipping or free point of purchase displays. Displays, especially for handmade jewelry, will greatly increase your sales. Most of our customers who have taken advantage of our jewelry display packages have seen dramatic increases in sales of our handcrafted jewelry, sometimes 200-300% increases.

8. Make sure to offer your customers a variety of unique gift ideas. Focus on your best selling price points, but also offer some high-end as well as low-end alternatives.

9. Keep in mind your customers! If you are a local retailer you will want to freshen up your existing unique handmade jewelry lines for your existing customer base. If you are in a resort or tourist centre you can stick will proven sellers as your customers are always changing.

10. Wear comfortable shoes!

Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you all the information you need to make the correct buying decisions for your stores. We hope these tips will help you with your Wholesale Jewelry and Gift Show preparations.

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Best Ways to Promote Your Handmade Jewelry Website

Handcrafted Jewelry, Handmade Earrings, Butterfly Jewelry Earrings

Handcrafted Jewelry, Handmade Earrings, Butterfly Jewelry Earrings

Handmade jewelry internet marketing is like any other kind of marketing.  You are trying to reach a niche market so you must plan accordingly. You have to start by identifying your target market and the keywords they use to find your products. You have to learn what your customers are looking for in order to develop content that your target niche will respond to and take action.

In order to identify your target market start with what you already know about your customers. Some people talk about geo-targeting, demographics and value proposition. What these big words boil down to is know who buys your products, where they buy your products, when they buy your products and why they buy your products. Google webmaster tools are great for analyzing your target keywords but you are the one who knows your products and customers the best. When selling handmade jewelry participating at craft shows is one of the best ways to reach that niche market. When marketing online finding handmade craft sites would then be the natural choice as they cater to the same niche market.

How you want to be perceived by your target market will define your approach.  Identify what your customers want and write your website content to fill that need. There are important principles of traffic generation you need to understand in order to be successful at bringing visitors into your website. Those visitors need to be targeted to your niche and the search engine organic searches are generally your best source of targeted visitors.

Search engine optimization is the best strategy to rank higher in the search engines organic searches. Your website needs content that appeals to your customers while at the same time gives the search engines information about your website. Essentially you are trading your time for traffic. Creating good content, links and backlinks are great SEO and can generate traffic directly through visitor clicks. These methods take a lot of time and effort but are well worth your time.

Make sure to have great content and start asking related sites for links. A good way to get reciprocal links is to contact the webmaster of related sites. A friendly email saying that you think their website would be beneficial to your website visitors and perhaps their visitors would find your website information useful. Let them know that you will leave their link even if they don’t link back to you is a nice gesture that might get your link request more attention. These links will increase your traffic as well as getting the search engines to visit your site more often with the added benefit of ranking higher in the organic searches.

Backlinks are generated by submitting your sites to relevant directories, being involved in social networking, submitting articles, participating in forums and leaving comments at relevant websites. It is very important that your keyword or keyword phrase is hyperlinked in these backlinks. The more targeted links pointing back to you are like votes for your website. The more votes the higher you rank in the organic searches.

Most of all do not get discouraged when you do not get results overnight. There is no magic spell to website promotion just hard work. Whether you make handmade jewelry, wholesale jewelry or offer a service you will need to optimize your website for your niche market in order to get targeted traffic.

This is an original article from Jennifer Hisir of Handmade Jewelry by Copper Reflections.

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