Handmade Jewelry Blog

Wholesale Jewelry Online Marketing Tips

Sep 6, 2009 Handmade Jewelry, Uncategorized, bracelets, copper jewelry, earrings, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, necklaces, online marketing, rings, small business, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry

Handmade Earrings, Wholesale Jewelry, Unique Handcrafted Jewelry

Whether you are blogging and collecting money from affiliate marketing or actually have a product to sell makes no difference, your website must attract the right target market. Online marketing is not any different than marketing 101, just more complicated! Instead of marketing a product you are now marketing your website. Is doesn’t matter if you make the best product in the world if no one can find it!

After years in the basement working hard on our wholesale jewelry business with blinders on, we are now trying to work smart. Online marketing is the business of choice for many people who want to work for themselves. They want to do what they want, when they want to do it. And the best part is you can do it wherever you want. You can be in your garage or your basement or living by the sea; it absolutely doesn’t matter! What does matter is to make money your website has to be found by the right people.

When we made our first website a few years ago, we sat down with a website designer and he made the website just how we wanted it. We were busy with our wholesale handmade jewelry business and didn’t focus on the website, it was just there. We had invested money but not time to understand how to make the website work for us. It was like printing business cards before you know what you are going to sell, pointless.

In the last  year we have devoted a great deal of time to learn about internet marketing and to develop our website. It takes a lot of time, but research is the key to success. Knowing your target market and creating a marketing strategy are very important. This is not an overnight process; it takes time to find out what works and doesn’t work. It is a work in progress; every day we learn something new and try to apply it to our situation.

Joining social networks, getting listed in related directories, article submission and press releases all increase your visibility online. It is hard to be everywhere all the time but try to visit as often as you can and post regularly.

A year ago you couldn’t find our website unless you typed in our URL. Now we are in the top ten for several of our keyword phrases and seeing improvement every day for the more competitive phrases. Every day we get inquiries about our handmade jewelry and unique gift ideas.The world is slowly opening up to our website and the future is looking fabulous!

Tags: business, handmade jewelry business, home-based business, increase sales, internet marketing, online marketing, tips to succeed, unique bracelets, unique earrings, wholesale jewelry suppliers