Handmade Jewelry Blog

Handcrafted Jewelry Wholesale Jewelry Online Marketing Tips

Sep 7, 2009 Handmade Jewelry, Uncategorized, bracelets, copper jewelry, earrings, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, necklaces, online marketing, rings, small business, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry

Handmade Bracelets, Handcrafted Jewelry, Dolphin Jewelry Bracelets

So where do you start? The first thing you will need to do is take great pictures of your handcrafted jewelry. “A picture is worth a thousand words” or not. Make sure the photos are in focus clearly showing your design, with small pieces like handmade earrings and bracelets this is very important. Don’t put jewelry on a rock or a hunk of wood, although it is very natural and artsy, it is too hard for people to make out in the seconds you have to catch their attention online. Your handmade jewelry should be on a plain background so it stands out clearly.

Now you need a website, if you’re just starting there are lots of free blogs out there. I prefer the WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Blogger is also a great platform, easy to set up your template with lots of widgets and other cool stuff. There are so many free blogs check around for the best match for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now.

Read, read and read more; you can never have too much information. The web is filled with great information; every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content. Wordpress has lots of plugins that take the guesswork out of SEO.

Off-site SEO factors means links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords hypr-linked in your link information.

Do all these things then continually read and update your site as you go; this is a continuing process always needing to be tweaked. Check your statistics to see what is working and what isn’t. Change the things that aren’t working.

To get noticed you will need to join and participate in social networking sites, submit articles, write press releases and get listed in as many related directories as possible.

Time is also an important factor. Everything takes time so try not to get frustrated when things don’t happen overnight. Patience is a necessary virtue in wholesale handmade jewelry and online marketing.

If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort and a lot of reading, but it will be worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Good luck to you in all your online marketing efforts!

Tags: business, handmade jewelry business, increase sales, internet marketing, tips to succeed, wholesale jewelry suppliers