How to Market Handmade Jewelry Unique Jewelry Earrings Bracelets Online
Aug 27, 2008 Handmade Jewelry, Uncategorized, fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, home-based business, small business, unique jewelry, wholesale fashion jewelry, wholesale jewelry
Wholesale jewelry-unique pins brooches-dragonfly jewelry
If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you pay someone to get you to the first page it’s going to cost you. If you do it yourself it will take time, effort and a lot of reading, but it will be worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the online marketing game. Let’s play!
So where do you start? The first thing you will need to do is take great pictures of your handmade jewelry. “A picture is worth a thousand words” or not. Make sure the photos are in focus clearly showing your design. Don’t put jewelry on a rock or a hunk of wood, although it is very natural and artsy, it is too hard for people to make out in the seconds you have to catch their attention online. Your unique jewelry should be on a plain background so it stands out clearly.
Now you need a website, if you’re just starting there are lots of free blogs out there. I prefer the WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free, for now.
Read, read and read more; you can never have too much information. The web is filled with great information; every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes for handmade earrings as well. Do your keyword research and write it into your content.
Off-site SEO factors means links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords in you link information.
Do all these things then continually read and update your site as you go; this is a continuing process always needing to be tweaked. Check your statistics to see what is working and what isn’t. Change the things that aren’t working.
Time is also an important factor. Everything takes time so try not to get frustrated when things don’t happen overnight. Patience is a necessary virtue in wholesale handmade jewelry and online marketing. Good luck to you in all your online marketing efforts!
Tags: blogs, copper jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, Handmade Jewelry, online marketing, unique jewelry, wholesale fashion jewelry, wholesale jewelry
August 27th, 2008 at 12:04 pm
[...] Originally posted here: How to Market Handmade Jewelry Online! [...]
August 27th, 2008 at 12:07 pm
[...] more: How to Market Handmade Jewelry Online! Categories : Google No comments [...]
August 27th, 2008 at 1:05 pm
i really enjoyed this post. i have always been interested in making my own jewelry. thanks for posting.
August 28th, 2008 at 12:52 am
Thank you for posting this information. As a person with a fairly new web site I never dreamed it would be this much work. Your advice about gathering as much information as possible, and to just keep at it is wonderful. Best of luck to you. Michele
August 29th, 2008 at 1:52 am
[...] How to Market Handmade Jewelry Online! – If you make handmade jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes … [...]
September 5th, 2008 at 2:18 am
Your blog puts all the others to shame! I have added you to my favorites list!
September 14th, 2008 at 10:49 pm
[..] it will take time, effort [..] That is a good point. The most common mistake is to assume that things will work out themselves once you have your website up and running. Well, that is not going to happen. YOU are the driving force and you should create and then carefully execute your own online marketing strategy. It is not as hard as it might look, though. Do it step by step and be patient.
October 3rd, 2008 at 10:45 am
My advise — sell as many places as you can. Sell on your website, use Etsy, sell wholesale, consignment, etc. There are a ton of shops on and off line that sell jewelry. I make and sell my own as well as others … anything to get my name out there and make some extra cash. I love sales so I sell … if you don’t love sales better to let someone else do some of the selling part for you.
November 12th, 2008 at 1:01 am
Thank you for your site. I have a site which markets handmade jewelry and I learned a lot, not only marketing techniques but how to display your jewelry for your pictures. I will be a regular visitor. Thanks again.
December 3rd, 2008 at 12:59 pm
I believe online marketing doesn’t only holds true for handmade jewelries but for almost all kinds of commodities. Modern technology has blessed us with the power of internet marketing and has now made it very very easy to reach out to our target market worldwide. But just like any other ordinary business, we have to do a thorough research about the marketing strategy and campaign we may want to use to achieve success. Most of the time it may be costly but the results are eventually overwhelmingly great! After all, business means investment and we might as well invest in the right things!
February 22nd, 2009 at 12:51 am
Thanks for your article on “How to Market Handmade jewelry On-line” I am just starting out and excited to be learning new things. Don’t have a blog yet, but have an Etsy shop up at least. Am doing Home and Office shows, local shows and planning a workshop. Also have some prospective shops who will do consignment. Lots of fun work!
March 13th, 2009 at 5:13 pm
A fellow jewelry enthusiast and friend of mine has an amazing course all about marketing your jewelry online. You should check it out at:
http://www.jewelry-books.com/social-networking.html
April 18th, 2009 at 4:11 am
I think you are quite true. I am totally agree with you. The first thing you need to start to post the pics of your products on your site. But you need to remember that pics are focusing clearly on your product. Then you can find the results.
June 15th, 2009 at 12:27 am
Lots of great advice! Thanks for writing this article.
Will definately bookmark this site and am looking forward to future posts.
Another great site I’ve found is http://www.handmadejewelryblog.com
June 23rd, 2009 at 6:45 am
A few years back I was very upset in my personal life. But suddenly I visited in this blog and read about peridot gem really it was very good for me. The wearer of peridot gemstone will enjoy happiness in marriage life. If you also wants to taken back happiness at your home you should also try this a single time.
July 7th, 2009 at 7:08 pm
Great ideas. The pictures also need to be large to catch ones attention. Not gigantic, but large enough to show detail of product.
Thanks.