Handmade Jewelry Blog

Handmade Jewelry Buyers Prepare for Wholesale Jewelry and Gift Shows

Jan 15, 2010 Handmade Jewelry, Uncategorized, handcrafted jewelry, handmade bracelets, handmade earrings, small business, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry Leave a comment

Handmade Bracelets, Unique Handcrafted Jewelry, Dragonfly Jewelry

Well, it’s that time of year again, the wholesale jewelry and gift shows for 2010 have started! It seems as though we just started preparing for the new season and now it’s here. Our wholesale show preparations are finished, new designs and lines of our unique handmade jewelry including new handmade earrings and handmade bracelets are now available for review at our website.

For Buyers the preparations are just beginning. Here are some tips for getting the most out of your buying season:

1. Review your sales records for last year. This will give you a good idea of what sells and what hasn’t sold well in your area. Sometimes this review will surprise you.

2. Eliminate slow sellers, discount them and sell through remaining stock to make room for new products.

3. Go through the buyers guides for the wholesale jewelry and gift shows that you will be attending. Mark your suppliers booths on the show map to ensure you place your orders with your existing suppliers. Some shows have expanded in recent years, the CGTA show in Toronto for example, a lot of your wholesale jewelry suppliers have moved into larger booths because of the expansion of the Toronto Congress Centre, make sure you know where they are so you don’t miss out on seeing their new handmade jewelry and unique gifts for 2010.

4. Make a budget and stick to it! Make allowances for new products from existing wholesale suppliers and well as new suppliers minimum order requirements. Leave yourself room for some last minute additions.

5. Research new products online. Go through the buyers’ guide and visit the websites of suppliers you are interested in. You can find out about their products and services, minimum orders, shipping costs, etc. without walking that extra mile to see their booth.

6. Make a list of questions for suppliers. During the hustle and bustle of shows important questions sometimes get overlooked.

7. Take advantage of “Show Specials”. Many suppliers will offer free shipping or free point of purchase displays. Displays, especially for handmade jewelry, will greatly increase your sales. Most of our customers who have taken advantage of our jewelry display packages have seen dramatic increases in sales of our handcrafted jewelry, sometimes 200-300% increases.

8. Make sure to offer your customers a variety of unique gift ideas. Focus on your best selling price points, but also offer some high-end as well as low-end alternatives.

9. Keep in mind your customers! If you are a local retailer you will want to freshen up your existing unique handmade jewelry lines for your existing customer base. If you are in a resort or tourist centre you can stick will proven sellers as your customers are always changing.

10. Wear comfortable shoes!

Making the right preparations will ensure your buying success. Research is key, these days everyone is online and trying to provide you all the information you need to make the correct buying decisions for your stores. We hope these tips will help you with your Wholesale Jewelry and Gift Show preparations.

Handmade Jewelry by Copper Reflections at Spring Wholesale Jewelry Gift Shows

Dec 23, 2009 Handmade Jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, unique gift ideas, unique gifts, unique jewelry, wholesale fashion jewelry, wholesale jewelry 3 Comments

Handmade Earrings, Stud Earrings, Handcrafted Jewelry, Dragonfly Jewelry

The artisans of Handmade Jewelry by Copper Reflections will be displaying new lines of handcrafted jewelry including many new designs and styles of handmade earrings, handmade bracelets and handcrafted necklaces. Copper Reflections has been providing unique handcrafted jewelry and handmade gifts for 25 years. They specialize in animal jewelry, wildlife jewelry, nature jewelry and Native American jewelry designs. These designs are available in many styles of unique jewelry and gifts.

Copper Reflections handmade jewelry and unique gift ideas are silver plated and individually diamond cut on copper jewelry and gifts. Each piece of handcrafted copper jewelry and unique gift idea has a protective acrylic coating to prevent tarnishing so no polishing is required. They have been designing and producing artisan handmade jewelry and unique gift ideas since 1985.

The artisans of Handmade Jewelry by Copper Reflections are looking forward to seeing all their established wholesale jewelry customers as well as meeting new handcrafted jewelry  and unique gifts buyers from throughout the US and Canada. Please stop by and see their displays at the spring wholesale jewelry and gift shows to review our newest styles and designs of handcrafted jewelry including handmade earrings and handmade bracelets for the 2010 season!

Wishing Everyone a Very Merry Christmas and a Healthy, Happy and Prosperous New Year.

Search Engine Optimization for Handmade Jewelry Websites

Dec 16, 2009 Handmade Jewelry, handcrafted artisan jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, online marketing, unique gift ideas, unique gifts, unique jewelry, wholesale jewelry 14 Comments

Handmade Earrings, Handcrafted Jewelry, Hummingbird Jewelry, Unique Earrings

Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry business is very competitive with millions of websites clamoring for top ranking in the search engine result pages. Using the right techniques can be challenging for handmade jewelry marketers. Creating handcrafted jewelry is in itself a full time job so many people can not devote a great deal of time to their websites. It is important to use search engine optimization correctly to achieve the best results in the least amount of time.

Search engine optimization begins with the website. In order to make the handmade jewelry website optimized effectively, it is important to keep in mind that each web page is separate and should have its own keywords. This means that not only the homepage needs to be optimized, but each page should also be optimized using the most appropriate keywords and long-tailed keyword phrases. 

When employing search engine optimization techniques to the web pages, you must identify the main concept a page talk about and base the main keywords and phrases from that. For handmade jewelry websites most have pages for handmade earrings, handmade bracelets and handcrafted necklaces so focus on those keywords and related keywords. It is best to have only two or three phrases per page.

The title tag, meta description and meta keywords tags of each page should also be optimized with the chosen keywords and phrases. It is crucial to make the title tag and meta description attractive to your customers as well as the search engines. Most major search engines will use the title tag and description on the search engine results pages which means that this is what people will be reading once they search for a query relevant to your content. The meta keywords tag is not used by most search engines anymore but it is worth including just in case.

The keyword density is also important and your keywords should be efficiently used throughout the content of the page. Search engines index websites and pages depending on the keywords and phrases within the content. The secret is to entice your visitors to buy your handmade jewelry or wholesale jewelry while giving the search engines enough clues what your web page is about. Try not to go overboard on the keywords as this is frowned upon by most search engines. 

Good use of the image attribute tags is vital as search engines can not see the picture. Use your keywords to describe what is shown in the picture. Again, do not over do it on the keywords as keyword stuffing can get you banned from the search engines. 

Of course, effectively using search engine optimization can greatly improve your handmade jewelry website search engine rankings. There are many other techniques that can be used along with search engine optimization for better rankings but good optimization will continue to benefit your handcrafted jewelry website for long term results.